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Tips for Getting Shoulder Season Bookings at Your Rental Villas in Turkey - 07 November, 2011
If you own rental villa in Turkey, you will know that the summer is the most popular time for bookings. Temperatures soar during July, August and early September, and many people flock to villas in Turkey so that they can swim in the sea and bask in the sunshine on a beautiful beach. Tourist resorts which were virtually abandoned in the winter months will come to life with live music, festivals, events and more. This is the time of year when owners of rental villas in Turkey can get the most bookings, and charge the most money for them.

However, what about the shoulder season? Although the shoulder season is not as popular as the peak time for year, many tourists still travel during this time. If you can find a way to still get lots of bookings at your villas in Turkey during these months as well, you can maximize your rental earning season and make the most of your property all year long.

When Is the Shoulder Season in Turkey?

The period of time which is considered the shoulder season in Turkey is the spring months of April and May and the autumn months of September and October. These periods of time will not have the super-hot temperatures of the summer months, but they will have other advantages. The weather will still be warm, although you might need a jumper in the morning or late evening, and the tourist sites and museums will be much less crowded.

How to Attract Shoulder Season Rentals

Many people travel during the shoulder season because they want a holiday that is quieter and less expensive. Here are some tips for appealing to these holidaymakers booking villas in Turkey in the shoulder season:

•    Add features to your property which make it cosier in cooler weather, such as a Jacuzzi or a wood burning fireplace.

•    Consider providing indoor entertainment such as books, games and DVDs to keep your guests busy on a cold evening.

•    Change the photos in your online listing to reflect the season. Take some pictures that capture the beauty of the surroundings in spring or autumn. You can also make sure that you have some great pictures of the indoor areas looking nice and warm and cosy.

•    Discount your prices during the off season. Many holiday rentals have a scale of rental rates which go lower in the off season and higher in the peak season.

•    You can organize some vouchers for seasonal attractions or activities and offer them to your guests. If you offer a discount voucher for the local museum, this might tempt a guest to book your villas in Turkey over the other choices.
 
•    Be flexible with your dates. Guests who are traveling in the off season might also be trying to save money by booking flights that leave mid-week. If you are able to adjust your changeover day to suit them, this can help you secure a booking.
These are a few ways that holiday rental villas in Turkey can appeal more to shoulder season visitors.
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